Frequently Asked Questions

Both. Atziry is a marketing intelligence agency with its own platform. That's the key difference from traditional agencies that rely on third-party tools.

The platform is the tool. The agency is the expertise that steers it. You get both: strategic advice from people who understand SEO, GEO and performance marketing – plus a technology that delivers data no standard tool combination can see.

That means: we don't just see that your page ranks in position 7. We also see whether ChatGPT cites your brand, which queries trigger it, which competitors get recommended instead – and what you need to do to change that. Learn more under AI Visibility and Marketing Intelligence.

Four differences:

1. Proprietary platform instead of standard tools. Traditional agencies combine Ahrefs, SEMrush, Sistrix and Google Search Console. We've built our own marketing intelligence platform that unites all data in one dashboard – including AI citation tracking that no standard tool offers.

2. SEO + GEO as a holistic strategy. Traditional agencies optimize for Google rankings. We optimize for Google rankings and AI citations – simultaneously. If you only do SEO today, you have 80% of the foundation. The remaining 20% is GEO, deciding visibility in ChatGPT, Perplexity and Google AI Overviews. → See SEO + GEO

3. Data over gut feeling. Every recommendation is based on real data. From 16 data sources we generated 65 personas and 619 segments. We don't just know which keywords matter – we know what your audience actually asks, feels and needs. → See AI Visibility

4. Measurable results instead of activity reports. You don't see how many hours we worked. You see what it delivered: rankings, AI citations, traffic, conversions. Transparency instead of a black box.

The answer depends on where you are now and where you want to go.

Freelancers are ideal for clearly defined individual tasks: an SEO audit, a landing page, a Google Ads setup. But freelancers work in isolation. They see your SEO traffic, but not the connection with your ads, your content, or your AI visibility.

In-house teams know your brand better than any external partner. But the reality in mid-sized companies: one marketing manager is expected to handle SEO, ads, content, social media and reporting simultaneously – often without the right tools. The result is reactive work instead of strategic management.

A specialized agency like Atziry combines the best of both worlds: strategic depth from an experienced team, proprietary technology instead of generic tools, a data-first approach and scalability. The best solution is often a combination: Atziry as your strategic partner plus your in-house team for daily execution.

In four steps:

01 — We listen. No standard package. We understand your business, your goals and your real challenges. In a free initial consultation we analyze your starting point. → Book now

02 — We connect your data. Google Search Console, Google Ads, Analytics, Meta – everything flows into our platform. Instead of 5 separate tools, you finally see the complete picture.

03 — We find what others miss. Our technology detects patterns and opportunities – from quick wins on Google to visibility in ChatGPT.

04 — We deliver results. Clear recommendations we implement together. Every step measurable, every result traceable.

It depends on your company, your industry and your goals. There's no standard package – every engagement starts with a free initial consultation in which we analyze your starting point and create an individual plan.

For comparison: a single Google Ads click costs on average €2.69–8.34 depending on the industry (WordStream/Backlinko 2025). SEO + GEO builds a sustainable, organic channel that works without ongoing ad spend. The investment in a data-driven content and visibility strategy typically pays off within 6–12 months – through organic traffic, AI referral traffic and reduced dependence on paid ads.

We discuss concrete pricing in the consultation – free and non-binding. → Book now

Our voice-of-customer data comes from 16 data sources, including YouTube channels, Reddit threads, specialist forums and uploaded documents. From these we generated 65 semantic personas – idealized customer profiles built from real audience statements, not assumptions.

Specifically:

• 619 segments – groupings based on shared characteristics
• 327 clusters – thematic clusters from the data
• 114 pain points – real pain points across 5 categories (cost/value, quality/performance, time/effort, complexity/usability, trust/risk)
• 655 ad hooks – copy-ready angles from real audience statements
• 60 original quotes in the swipe file – copy-ready text snippets

Every recommendation, every content decision and every campaign is based on this data – not on gut feeling. → See Semantic Persona

The platform is currently coupled with the agency service. That means: you get the platform plus the team that steers it – strategy, execution and ongoing optimization from one source.

Why? Because the platform's strength isn't in the dashboards, but in the interpretation of the data. A dashboard shows you that your AI visibility is at 0%. The agency tells you why – and what you need to do to change it.

We're working on self-service access for certain modules. If that's relevant for you, let's discuss it in the consultation. → Book now

We have two locations and serve clients across the entire DACH region:

• Vienna (headquarters) – where we develop our platform and where our team is based. → See SEO agency Vienna
• Düsseldorf (location, Grafenberger Allee 277–287, 40237 Düsseldorf) – close to the German market and clients in NRW. → See SEO agency Düsseldorf

Together we serve clients from Vorarlberg to North Rhine-Westphalia – and beyond. Collaboration takes place remotely or on-site, as needed.